![A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog](https://www.supermarktblog.com/wp-content/uploads/2018/02/picnic02.jpg)
A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog
![Grocery delivery startup Picnic raises US$700m in funding - Parcel and Postal Technology International Grocery delivery startup Picnic raises US$700m in funding - Parcel and Postal Technology International](https://www.parcelandpostaltechnologyinternational.com/wp-content/uploads/2021/09/Autootje-2-e1632391299211-700x336.jpg)
Grocery delivery startup Picnic raises US$700m in funding - Parcel and Postal Technology International
![A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog](https://www.supermarktblog.com/wp-content/uploads/2018/02/picnic01.jpg)
A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog
![Employee Online Supermarket Picnic Distribution Center Editorial Stock Photo - Stock Image | Shutterstock Employee Online Supermarket Picnic Distribution Center Editorial Stock Photo - Stock Image | Shutterstock](https://editorial01.shutterstock.com/preview-440/11574446a/546a1470/Shutterstock_11574446a.jpg)
Employee Online Supermarket Picnic Distribution Center Editorial Stock Photo - Stock Image | Shutterstock
![A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog](https://www.supermarktblog.com/wp-content/uploads/2018/02/picnic09.jpg)