![Cost of living: Asda brings 'Smart Price' value range to all stores following calls from Jack Monroe | The Independent Cost of living: Asda brings 'Smart Price' value range to all stores following calls from Jack Monroe | The Independent](https://static.independent.co.uk/2022/02/08/11/newFile.jpg?quality=75&width=1200&auto=webp)
Cost of living: Asda brings 'Smart Price' value range to all stores following calls from Jack Monroe | The Independent
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A closer look at Asda's new value range design - and the controversy around it | Packaging Touchpoints
![Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon](https://i2-prod.mylondon.news/news/health/article24734287.ece/ALTERNATES/s615b/0_CaptureJPG.jpg)
Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon
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Asda is back in the game and its Just Essentials range is playing a big part in that | News | The Grocer
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We spent £15 on the controversial new Asda Just Essentials range and we'd swap loads of it for our more expensive regulars - Wales Online
![The £30.77 Asda shop that's causing such a stir during cost of living crisis - Manchester Evening News The £30.77 Asda shop that's causing such a stir during cost of living crisis - Manchester Evening News](https://i2-prod.manchestereveningnews.co.uk/incoming/article24178051.ece/ALTERNATES/s615b/0_EGR080622AsdaJust_07jpeg.jpg)
The £30.77 Asda shop that's causing such a stir during cost of living crisis - Manchester Evening News
![We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live](https://i2-prod.dailypost.co.uk/incoming/article24732573.ece/ALTERNATES/s1200c/0_We-tried-ASDA-Value-menu-so-you-dont-have-to.jpg)
We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live
![Can Asda's new Just Essentials budget own-label range do what Smart Price couldn't? | Analysis & Features | The Grocer Can Asda's new Just Essentials budget own-label range do what Smart Price couldn't? | Analysis & Features | The Grocer](https://dmrqkbkq8el9i.cloudfront.net/Pictures/2000xAny/9/3/0/260930_oneuseasdasmartprice_404458_crop.jpg)
Can Asda's new Just Essentials budget own-label range do what Smart Price couldn't? | Analysis & Features | The Grocer
![I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo](https://i2-prod.liverpoolecho.co.uk/incoming/article24734398.ece/ALTERNATES/s1200c/0_LEC_ESLE110822justessentials.jpg)
I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo
![I'm a savvy bride-to-be, I can save £4k by only buying Asda value food & it'll pay for half of my wedding | The Sun I'm a savvy bride-to-be, I can save £4k by only buying Asda value food & it'll pay for half of my wedding | The Sun](https://www.thesun.co.uk/wp-content/uploads/2022/08/NINTCHDBPICT000753107591.jpg)